Upper Hunter Country

Upper Hunter Country

Become a member of Upper Hunter Country Tourism

Welcome to the Upper Hunter Country Tourism 2017/2018 Membership & Advertising Prospectus. As the incoming president and a new member of Upper Hunter Country Tourism I am excited to be involved and to continue the ongoing goals that have been well-established. The tourism committee is managed by a group of local operators from across the Upper Hunter and Muswellbrook Shires.

The committee strives to benefit the region’s tourist and hospitality industries. In 2017/2018 I encourage all local business to consider the benefits of membership to Upper Hunter Country Tourism and support the industry that supports you.

- Steve Tilse, UHCT President

Our primary role is to facilitate the development & promotion of tourism and the visitor economy as this will improve the economy of all business in and the liveability of the region.  We achieve this by working with our members in the following ways:

   - Development and review of the Upper Hunter Country Destination Management Plan (DMP)
   - Promote accommodation, events, festivals and visitor experiences through the production of a regional visitor guide and web site.
   - Assist and promote new product development to enhance the visitor experience.
   - Broaden awareness of tourism product and experiences within NSW and the region.
   - Promote and facilitate professional development within the local industry.
   - Support the NSW government and Destination NSW target to double visitor expenditure by 2020.
   - Develop a regional brand to differentiate the Upper Hunter from other domestic tourist destinations.
   - Facilitate the development of marketing campaigns to support the Upper Hunter Brand and Destination Management Plan.

Download the 2017/18 Membership & Advertising Prospectus form below.

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